Content & production
Student recruitment videos
and creative content.
We help college and university teams create student, alumni, and faculty stories, program films, photography, advertisements, and landing-page content. Each asset is planned around its audience, channel, message, and next action within a higher education recruitment campaign.
Creative with a job to do
Stories and materials for the recruitment journey.
A program introduction, an application reminder, and a social advertisement serve different purposes. We plan the content around its audience, channel, and place in the campaign.
Program stories
Bring the program into view through interviews, environments, and the details that explain how it works. We shape a story around the questions people ask before they inquire, apply, or commit to attending.
Campaign creative
Turn the campaign direction into a connected set of assets. The scope can include recruitment copy, advertisements, email content, landing-page copy and layouts, print materials, or content for information sessions and events.
Production & adaptation
Plan and produce the agreed video and photography, then prepare versions for selected uses. We consider format, length, captions, and placement while developing the work, so the assets fit the channels they need to support.
Agree the brief before production begins.
Plan the work
- Define the audience, message, and intended action
- Agree the concepts, asset list, and delivery formats
- Plan contributors, locations, access, and filming permissions
- Set a production schedule and review process
Prepare the handoff
- Review edits and materials at agreed milestones
- Confirm program details and approved messaging
- Finish the selected versions and supporting content
- Organize delivery around your team’s publishing needs
A production partner for your team.
Work with us on a standalone project when your team already has a campaign plan and needs creative or production support. We can develop the concept with you or work from an established brief, using your institution’s brand guidance and approval process.
If the direction still needs work, start with a recruitment assessment. If you also need help putting the finished assets into use, we can define a separate campaign management scope. See selected creative work for a view of the production capabilities behind Flywheel Recruit.
Planning recruitment content.
Can you support a team that already has its recruitment strategy?
Yes. Standalone creative and production can support your existing strategy, brand, or media team. A project can use new video or photography, interviews, edits of existing footage, campaign graphics, social adaptations, or landing-page content. We agree the formats, approvals, and handoff before production.
What does your program need to show?
Tell us about the story, the audience, and the materials you need. We can help turn that starting point into a clear creative and production brief.