Recruitment strategy
Student recruitment strategy
built around your program.
Our recruitment strategy service gives enrollment and marketing teams a practical brief for one program, audience, or intake. We review your program’s value proposition, current creative, inquiry path, follow-up, and available measurement to define priorities and a recruitment plan your team can put to work.
From questions to a working brief
Know what to say, who to reach, and what comes next.
A focused assessment creates direction for creative work and campaign delivery. We connect what your institution knows with the questions prospective students need answered.
Program & audience
Explore the program’s purpose, entry requirements, format, and intended audience. We review available audience insight and the questions people raise, then identify the priorities and assumptions that should guide recruitment.
Message & evidence
Clarify the value of the opportunity and the information people need to assess it. We identify useful stories, people, and program details that can support the message with specific, accurate material.
Journey & action
Review the route from first interest to inquiry and application. We look at the content, calls to action, handoffs, and available reporting to identify practical improvements and a sensible sequence of activity.
Bring your context. Leave with a plan.
What we review together
- Program information, priorities, and recruitment dates
- Current web pages, communications, and creative assets
- Audience feedback and available campaign or inquiry reports
- The people, systems, approvals, and resources involved
What the assessment can deliver
- An audience and program recruitment brief
- Messaging priorities and a content direction
- A recommended campaign sequence and channel focus
- Defined responsibilities and measures for reviewing progress
Focused enough to use.
The scope can center on one program, one audience, or an upcoming intake. For graduate, online, and continuing education recruitment, we consider the program’s format, commitment, and audience questions. Together, we decide what can be learned from existing information and which assumptions should be tested.
We share the findings with your team, resolve the key decisions, and turn the direction into an actionable brief. The plan can guide your internal team, inform a creative and production project, or become the starting point for campaign management.
What comes out of an assessment?
What does a recruitment assessment deliver?
The assessment is scoped around your program, audience, or intake. It can deliver an audience and program brief, messaging priorities, content direction, a recommended campaign sequence and channel focus, and responsibilities and measures for reviewing progress.
Start with a program worth understanding.
Tell us what you offer, who you want to reach, and what your recruitment effort needs to achieve. We will help define the assessment around those questions.