Our enrollment marketing process
Understand the decision.
Build the story.
Run and refine.
A recruitment campaign works best when its message, materials, distribution, and follow-up are planned together. We start by understanding the opportunity, then define a practical scope with your team.
01 / Understand the decision.
We begin with the academic program you need to promote, the students you want to reach, and the action you want them to take. We review the information and creative available, discuss prospective students’ questions, and assess the inquiry path, follow-up, and measurement before proposing a plan.
Together, we define the audience, campaign objective, intake or application timeline, available budget, and useful evidence. We also agree on what your team and systems can support before proposing the work.
02 / Build the story.
We develop the program’s message and a creative direction that gives people a reason to pay attention. The production plan follows the campaign’s needs: interviews, films, photography, advertisements, landing pages, email, or other recruitment materials.
A clear review process keeps the work moving. We identify an approval lead, agree on feedback stages, and confirm program facts before publication. Your team verifies eligibility, academic details, costs, dates, and any claims about outcomes.
03 / Run and refine.
We organize launch activity around the agreed channels and calendar. Once the campaign is running, we review available performance information, examine the next steps people take, and identify where creative or follow-up needs attention.
Updates have a purpose: clarify a message, test a new piece of creative, improve an inquiry route, or answer a recurring question. We bring recommendations back to your team so changes stay connected to the recruitment goal.
The approval handoff
Know who signs off.
Agree on the decision-maker, review stages, and required input. Published materials should reflect current program information and an approved campaign direction.
The inquiry handoff
Know what happens next.
Define where inquiries are captured, who responds, and which communications follow. Agree on the responsibilities that stay with your admissions or program team.
The reporting handoff
Know what the numbers mean.
Choose measures your systems can support. Separate reach and engagement from qualified inquiries, application progress, and later enrollment or participation outcomes.
The right engagement for the work.
A standalone production project, a campaign for one program, and ongoing recruitment marketing require different scopes. We define deliverables, channels, approvals, and reporting with you before work begins. Your organization retains control of its systems and responsibility for admissions, eligibility, selection, and financial aid.
Do we need a new CRM?
We begin with what your team already uses. If the work requires specialist integration or a change of platform, we identify that requirement and agree on the right support rather than assuming it belongs in every campaign.
Start with the recruitment challenge.
Tell us what needs to change, what you already have, and when the next intake or application window begins.
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