About Flywheel Recruit
Human stories.
Clear opportunities.
Thoughtful recruitment.
Flywheel Recruit is the Flywheel family’s student recruitment marketing offering for colleges and universities. We connect audience and program strategy, creative production, and campaign delivery, drawing on Flywheel Film’s storytelling and production experience.
A focused part of the Flywheel family.
Flywheel Recruit draws on Flywheel Film’s work in storytelling, creative development, media production, and campaigns. It gives institutions and program teams a dedicated place to bring recruitment challenges that require both a compelling story and the work of getting that story to an audience.
Our focus is higher education student recruitment: undergraduate and transfer audiences, graduate and online learners, continuing education, and professional certificates. We can also discuss a focused campaign for another institution-led educational program.
Start with the people behind the decision.
Choosing a program is personal. People bring ambitions, questions, constraints, and different reasons for considering a change. We believe recruitment materials should help them understand the opportunity and decide what to explore next.
That means listening before developing a message, giving real experiences a place in the creative, and making useful program information easy to find. A strong story should lead somewhere clear.
Understand
Ask useful questions.
What matters to the audience? What can the program credibly offer? What information will help someone decide whether to take the next step?
Create
Make the opportunity visible.
Use interviews, film, photography, design, and clear writing to communicate the experience and value of a program across the campaign.
Connect
Follow the story through.
Plan where content appears, how inquiries are handled, and what the team learns from campaign activity. Creative and delivery should inform each other.
Work with your team, toward a shared goal.
We can contribute a defined creative or production project, support a campaign for one program, or help manage ongoing recruitment marketing. We agree on responsibilities and approvals so the work fits the people and systems already supporting your organization.
Your team brings knowledge of the institution, program, and audience. Flywheel brings a connected creative and campaign perspective. The engagement should make that collaboration practical, with a clear scope, useful materials, and a plan for what happens next.
Explore Flywheel Film for examples of the family’s creative and production experience.
Let’s talk about your opportunity.
Tell us who you want to reach and what you want them to understand.
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